Practice-oriented marketing basics - instruments - case studies /
This book introduces the fundamentals of marketing and is consistently oriented to the following guiding ideas: Ensuring a consistent transfer of theoretical approaches into practical implementations throughout all chapters. Integration of a variety of examples in order to make marketing directly co...
| Uniform Title: | Praxisorientiertes Marketing. English |
|---|---|
| Main Author: | Kreutzer, Ralf, |
| Other Authors: | SpringerLink (Online service) |
| Format: | eBook |
| Language: | English German |
| Published: |
Wiesbaden :
Springer,
[2023]
|
| Physical Description: |
1 online resource (xxx, 541 pages) : illustrations (chiefly color) |
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |