Intercultural transfer of management practices of German MNC to Brazil the interplay of translation and recontextualization /
Multinational companies transfer managerial practices such as quality management globally. Studies from different perspectives have examined cultural, institutional, and organizational challenges in practice transfer, however, little is known about the micro-processes of intercultural transfer, espe...
Main Author: | Bausch, Madeleine, |
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Other Authors: | SpringerLink (Online service) |
Format: | eBook |
Language: | English |
Published: |
Wiesbaden, Germany :
Springer Gabler,
2022.
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Physical Description: |
1 online resource (xxviii, 389 pages) : illustrations. |
Series: |
Gabler theses,.
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Subjects: |
CMU Electronic Access
Electronic Resource Click HereLocation | Call Number: | Status |
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CMU Electronic Access | Available |