Digital business in Africa social media and related technologies /
This pioneering book explores how African businesses and organisations leverage social media, digital tools, and platforms to design and deliver products and services that meet market needs, create value, and enhance customer engagement. The book addresses three interrelated topics. First, it offers...
| Other Authors: | Adeola, Ogechi, Hinson, Robert, Edeh, Jude N.,, SpringerLink (Online service) |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Cham, Switzerland :
Palgrave Macmillan,
2022.
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| Physical Description: |
1 online resource (1 volume) : illustrations (black and white). |
| Series: |
Palgrave studies of marketing in emerging economies.
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| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |