Advances in national brand and private label marketing Ninth International Conference, 2022 /
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promot...
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| Corporate Authors: |
International Conference on Research on National Brand & Private Label Marketing Barcelona, Spain) |
| Other Authors: |
International Conference on Research on National Brand & Private Label Marketing, Martínez-López, Francisco J., 1960-, Gázquez Abad, Juan Carlos,, Ieva, Marco (Research fellow in marketing), SpringerLink (Online service) |
| Format: |
eBook
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| Language: |
English
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| Published: |
Cham, Switzerland :
Springer,
[2022]
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| Physical Description: |
1 online resource (xi, 202 pages) : illustrations (some color).
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| Series: |
Springer proceedings in business and economics.
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| Subjects: |
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