Ecommerce reimagined retail and ecommerce in China /
This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the...
| Main Author: | Gai, Sharon. |
|---|---|
| Other Authors: | SpringerLink (Online service) |
| Format: | Electronic |
| Language: | English |
| Published: |
Singapore :
Palgrave Macmillan,
2022.
Singapore : 2022. |
| Physical Description: |
1 online resource. |
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |