Cultural influences on the process of strategic management using scenario planning for decision making in multinational corporations /

This unique book is positioned at the crossroads of strategic management and international business. Based on an in-depth literature review, the author empirically assesses the widely shared, implicit assumption that strategic management processes can be globally applied in a standardized, i.e., cul...

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Main Author: Schühly, Andreas Michael.
Other Authors: SpringerLink (Online service)
Format: eBook
Language: English
Published: Cham, Switzerland : Springer, 2022.
Cham, Switzerland : 2022.
Physical Description: 1 online resource.
Series: MIR Series in International Business,.
Subjects:

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