Fashion marketing in emerging economies Volume II, South American, Asian and African Perspectives

This book provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries within emerging markets. The fashion industry is growing rapidly in emerging markets; fashion marketers and retailers are increasingly becoming aware...

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Other Authors: Brooksworth, Frederica., Mogaji, Emmanuel., Bosah, Genevieve., SpringerLink (Online service)
Format: Electronic
Language: English
Published: Cham : Springer, 2022.
Cham : 2022.
Physical Description: 1 online resource (296 pages).
Series: Palgrave studies of marketing in emerging economies.
Subjects:

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