Buying reality political ads, money, and local television news /
"From a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative Tweet set the agenda for the day's news coverage. With the arrival of bot farms, microtargeted Facebook ads, and Cam...
| Main Author: | Yanich, Danilo, |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Fordham University Press,
2020.
|
| Physical Description: |
vii, 260 pages : illustrations ; 23 cm. |
| Edition: | First edition. |
| Series: |
Donald McGannon Communication Research Center's Everett C. Parker book series.
|
| Subjects: |
Table of Contents:
- 1. Why Local Television News Matters
- 2. A Brief History of Political Advertising
- 3. Research Method and Market Profiles
- 4. Political Ads
- 5. Political Stories
- 6. The Markets
- 7. The Business of News
- Conclusion : Where Do We Go from Here?