Exploring Omnichannel Retailing Common Expectations and Diverse Realities /
This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each o...
Other Authors: | Piotrowicz, Wojciech., Cuthbertson, Richard., SpringerLink (Online service) |
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Format: | Electronic |
Language: | English |
Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2019.
Cham : 2019. |
Physical Description: |
1 online resource (XIV, 288 pages 15 illustrations :) : online resource. |
Edition: | 1st ed. 2019. |
Subjects: |
CMU Electronic Access
Electronic Resource Click HereLocation | Call Number: | Status |
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CMU Electronic Access | Available |