Exploring Omnichannel Retailing Common Expectations and Diverse Realities /
This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each o...
| Other Authors: | Piotrowicz, Wojciech., Cuthbertson, Richard., SpringerLink (Online service) |
|---|---|
| Format: | Electronic |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2019.
Cham : 2019. |
| Physical Description: |
1 online resource (XIV, 288 pages 15 illustrations :) : online resource. |
| Edition: | 1st ed. 2019. |
| Subjects: |