Exploring Omnichannel Retailing Common Expectations and Diverse Realities /

This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each o...

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Other Authors: Piotrowicz, Wojciech., Cuthbertson, Richard., SpringerLink (Online service)
Format: Electronic
Language: English
Published: Cham : Springer International Publishing : Imprint: Springer, 2019.
Cham : 2019.
Physical Description: 1 online resource (XIV, 288 pages 15 illustrations :) : online resource.
Edition: 1st ed. 2019.
Subjects:

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