Price Management Strategy, Analysis, Decision, Implementation /
In this book, the world's foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in...
| Main Author: | Simon, Hermann. |
|---|---|
| Other Authors: | Fassnacht, Martin., SpringerLink (Online service) |
| Format: | Electronic |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2019.
Cham : 2019. |
| Physical Description: |
1 online resource (XVIII, 558 pages 139 illustrations, 2 illustrations in color. :) : online resource. |
| Edition: | 1st ed. 2019. |
| Subjects: |
Table of Contents:
- 1. Fundamentals of Price Management
- 2. Price Strategy
- 3. Analysis: The Economics of Price
- 4. Analysis: The Psychology of Price
- 5. Decision: One-dimensional Prices
- 6. Decision: Multi-dimensional Prices
- 7. Decision: Long-term Price Optimization
- 8. Price Management and Institutional Context
- 9. Implementation
- 10. Price Management for Consumer Goods
- 11. Price Management for Industrial Goods
- 12. Price Management for Services
- 13. Price Management for Retailers
- 14. Innovations in Price Management.