Internationalization of Business Cases on Strategy Formulation and Implementation /

This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of...

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Other Authors: Schmid, Stefan,, SpringerLink (Online service)
Format: Electronic
Language: English
Published: Cham : Springer International Publishing : Imprint: Springer, 2018.
Physical Description: 1 online resource (VII, 171 pages 56 illustrations, 7 illustrations in color.)
Edition: 1st ed. 2018.
Series: MIR Series in International Business,.
Subjects:

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