Art and business perspectives on art-based management /
Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits o...
| Main Author: | Masè, Stefania. |
|---|---|
| Other Authors: | SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Cham, Switzerland :
Springer,
2020.
Cham, Switzerland : 2020. |
| Physical Description: |
1 online resource. |
| Series: |
International series in advanced management studies.
|
| Subjects: |
Arts
-- Management.
|
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| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a INTRODUCTION -- PART I: A Definition of Art & Business -- Art & Business -- Systematic Literature Review in the Field of Art & Business -- PART II: A Detailed Analysis of the Main Lines of Research in Art & Business -- Art & Business A Relational Model -- Art & Corporate Social Responsibility -- Art & Communication -- Art & Cross-Cultural Business -- Art & Cross-Cultural Business -- Art & Consumer Perception -- DISCUSSION & CONCLUSION. | |
| 520 | |a Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study. | ||
| 650 | 0 | |a Arts |x Management. | |
| 650 | 0 | |a Management. | |
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| 650 | 6 | |a Gestion. | |
| 650 | 6 | |a Arts. | |
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| 650 | 7 | |a The arts: general issues. |2 bicssc. | |
| 650 | 7 | |a Management & management techniques. |2 bicssc. | |
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| 650 | 7 | |a Business & Economics |x Management. |2 bisacsh. | |
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| 650 | 7 | |a Arts |x Management. |2 fast. | |
| 650 | 7 | |a Management. |2 fast. | |
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