Porter's Generic Strategies
A competitive advantage is highly valuable in business and choosing between a cost/differentiation or leadership/focus strategy can be a way of achieving this. This video introduces Porter's Generic Strategies and how they are helpful for evaluating business strategy. Using real-life case studi...
| Other Authors: | Infobase,, ClickView/VEA (Firm) |
|---|---|
| Format: | Video |
| Language: | English |
| Published: |
[Place of publication not identified] :
ClickView/VEA,
[2019]
Distributed by Infobase, |
| Physical Description: |
1 online resource (1 video file (7 min., 26 sec)) : sound. |
| Series: |
Strategic Tools for Business.
|
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |