Fashion and film moving images and consumer behavior /
This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like...
| Other Authors: | Bug, Peter,, SpringerLink (Online service) |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Singapore :
Springer,
2020.
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| Physical Description: |
1 online resource (xvi, 301 pages). |
| Series: |
Springer series in fashion business.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |