Nudging in management accounting assessment of the relevance of nudging in the corporate context /

Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of management Accounting. It challenges whether learnings from already successful applications of nudging especially in the social and po...

Full description

Main Author: Rauscher, Susanne,
Other Authors: Zielke, Annika,, SpringerLink (Online service)
Format: eBook
Language: English
Published: Wiesbaden, Germany : Springer Gabler, 2019.
Physical Description: 1 online resource (xi, 130 pages) : illustrations.
Series: BestMasters.
Subjects:

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