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Entertainment, media & advertising market research handbook 2017-2018

Main Author: Miller, Richard K. 1946-
Other Authors: Washington, Kelli D.,, Richard K. Miller & Associates,
Format: eBook
Language: English
Published: Loganville, GA : Richard K. Miller & Associates, [2017]
Physical Description: 1 online resource (368 pages).
Edition: 15th edition.
Series: RKMA market research handbook series.
Subjects:
Marketing research -- Handbooks, manuals, etc.
Leisure -- Research -- United States -- Handbooks, manuals, etc.
Advertising -- Research -- United States -- Handbooks, manuals, etc.
Consumer behavior -- Handbooks, manuals, etc.
Online Access: EBSCOhost
http://www.rkma.com/fitnyc/ent17/
http://www.rkma.com/cornell/ent17
Online resource available to Mason students, faculty, staff, and onsite patrons.
http://www.rkma.com/uiwtx/ent17/
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Full text online from EBSCOhost
EBSCO Academic Comprehensive Collection
EBSCOhost
http://www.rkma.com/fitnyc/ent17/
http://www.rkma.com/cornell/ent17
Online resource available to Mason students, faculty, staff, and onsite patrons.
http://www.rkma.com/uiwtx/ent17/
Click here to access
http://ezaccess.libraries.psu.edu/login?url=http://www.rkma.com/psu/ent17/
Check for Full Text
Click to view ebook
Check for Full Text
Check for Full Text
(Unlimited Concurrent Users)
eBook available for Durham College via EBSCOhost. Click link to access
http://0-search.ebscohost.com.librarycatalog.vts.edu/login.aspx?direct=true&scope=site&db=nlebk&AN=1351759
https://login.gbcprx01.georgebrown.ca/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e000xna&AN=1351759
http://www.rkma.com/utk/ent17/
http://ra.ocls.ca/ra/login.aspx?inst=stlawrence&url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1351759
Full text online from EBSCOhost
EBSCO Academic Comprehensive Collection

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