Services marketing people, technology, strategy /
"Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples....
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| Main Author: |
Wirtz, Jochen, |
| Other Authors: |
Lovelock, Christopher H., |
| Format: |
Book
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| Language: |
English
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| Published: |
New Jersey :
World Scientific,
2016.
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| Physical Description: |
xvii, 783 pages : illustrations ; 29 cm.
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| Edition: |
Eighth edition. |
| Subjects: |
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