Research methodology in marketing theory development, empirical approaches and philosophy of science considerations /
This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the pur...
| Main Author: | Eisend, Martin, |
|---|---|
| Other Authors: | Kuss, Alfred,, Eisend, Martin., SpringerLink (Online service) |
| Format: | eBook |
| Language: | English German |
| Published: |
Cham, Switzerland :
Springer,
[2019]
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| Physical Description: |
1 online resource (ix, 238 pages) |
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |