JB Osborne Discusses Importance of Building a Brand

JB Osborne is the founder and CEO of Red Antler, where he works with clients on brand positioning, user experience, business strategy and marketing. In this clip, he talks about the importance of building a brand.

Other Authors: Infobase,, Prendismo, LLC (Firm)
Format: Video
Language: English
Published: [Place of publication not identified] : Prendismo, LLC, [2014]
Distributed by Infobase,
Physical Description: 1 online resource (1 video file (1 min., 10 sec)) : sound, color.
Series: JB Osborne: A Case Study on Branding.
Subjects:

CMU Electronic Access

Electronic Resource Click Here
LocationCall Number: Status
CMU Electronic Access Available