Qualitative consumer & marketing research
"Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a pract...
| Main Author: | Belk, Russell W., |
|---|---|
| Other Authors: | Fischer, Eileen, 1959-, Kozinets, Robert V., 1964-, ProQuest (Firm) |
| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE,
2013.
|
| Physical Description: |
1 online resource (234 pages) : illustrations. |
| Series: |
Ebook Central (EBC)
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |