The passion conversation understanding, sparking, and sustaining word of mouth marketing /

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love...

Full description

Main Author: Phillips, Robbin.
Other Authors: ProQuest (Firm)
Format: eBook
Language: English
Published: Hoboken, N.J. : John Wiley & Sons, Inc., 2013.
Hoboken, New Jersey : John Wiley & Sons,, [2013]
Physical Description: 1 online resource (xii, 212 pages) : illustrations.
Series: Ebook Central (EBC)
Subjects:

CMU Electronic Access

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CMU Electronic Access Available