A Conversation With Jeffrey Bowman Conversations with Giants /
Jeffrey Bowman, founder and CEO of REFRAME: The Brand{u2122}, joins John to talk about management consulting, what Jeffrey calls the new majority opportunity, and why he thinks marketers should re-evaluate the standard agency model.
| Other Authors: | Infobase,, Epsilon Editora. |
|---|---|
| Format: | Video |
| Language: | English |
| Published: |
[Place of publication not identified] :
Epsilon,
[2017]
Distributed by Infobase, |
| Physical Description: |
1 online resource (1 video file (26 min., 37 sec)) : sound, color. |
| Series: |
Conversations with Giants.
|
| Subjects: |
Table of Contents:
- Creating a Culturally-Aware Industry (6:00);
- Restructuring for a Cross-Cultural Approach (9:28);
- Early Career and Lessons (8:01);
- Innovation and Success (1:49);
- Credits: A Conversation With Jeffrey Bowman: Conversations with Giants (0:27);