Netnography redefined /
The new edition has been expanded to include: detailed guidance for researchers on how to combine online and in-person ethnographic methods to fully explore a social phenomenon, more focus on specific kinds of social media data from sites such as Facebook and Twitter, more specific examples of how n...
| Main Author: | Kozinets, Robert V., 1964- |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; Los Angeles :
SAGE Publications,
[2015]
|
| Physical Description: |
ix, 305 pages : illustrations ; 25 cm. |
| Edition: | 2nd edition. |
| Subjects: |
CMU Main Books 3rd Floor
| Location | Call Number: | Status |
|---|---|---|
| CMU Main Books 3rd Floor | GN345.6 .K69 2015 |
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