Identity-Based Brand Management Fundamentals-Strategy-Implementation-Controlling /
This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as the internal side of a brand and the resulting external brand image amongst buyers and other external audiences. The authors show that the c...
| Main Author: | Burmann, Christoph, |
|---|---|
| Other Authors: | Riley, Nicola-Maria,, Halaszovich, Tilo,, Schade, Michael,, SpringerLink (Online service) |
| Format: | eBook |
| Language: | English German |
| Published: |
Wiesbaden :
Springer Fachmedien Wiesbaden,
[2017]
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| Physical Description: |
1 online resource (x, 313 pages) |
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |