Business Project Management and Marketing Mastering Business Markets /

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineeri...

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Other Authors: Kleinaltenkamp, Michael,, Plinke, Wulff,, Geiger, Ingmar,, SpringerLink (Online service)
Format: eBook
Language: English
German
Published: Heidelberg ; New York : Springer, [2016]
Physical Description: 1 online resource (VII, 399 pages 142 illustrations, 1 illustration in color.) : online resource.
Series: Springer texts in business and economics.
Subjects:

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