Business Project Management and Marketing Mastering Business Markets /
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineeri...
Other Authors: | Kleinaltenkamp, Michael,, Plinke, Wulff,, Geiger, Ingmar,, SpringerLink (Online service) |
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Format: | eBook |
Language: | English German |
Published: |
Heidelberg ; New York :
Springer,
[2016]
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Physical Description: |
1 online resource (VII, 399 pages 142 illustrations, 1 illustration in color.) : online resource. |
Series: |
Springer texts in business and economics.
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Subjects: |
CMU Electronic Access
Electronic Resource Click HereLocation | Call Number: | Status |
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CMU Electronic Access | Available |