Professionalizing public relations history, gender and education /

This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in the second half of the twentieth cen...

Full description

Main Author: Fitch, Kate,
Other Authors: SpringerLink (Online service)
Format: eBook
Language: English
Published: London : Palgrave Macmillan, [2016]
Physical Description: 1 online resource.
Series: Palgrave pivot.
Subjects:
Table of Contents:
  • Introduction
  • Chapter 1: The professionalisation of public relations in Australia
  • Chapter 2: Education and the professional project
  • Chapter 3: Women, feminisation and professionalisation
  • Chapter 4: A critical history of public relations
  • Conclusion.