Eisenhower the public relations president /
"Dwight D. Eisenhower is this nation's most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democracy. Understanding his belief in public relations is crucial to furt...
| Main Author: | Parry, Pam. |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lanham :
Lexington Books,
2014.
|
| Physical Description: |
xiv, 169 pages : illustrations ; 24 cm. |
| Subjects: |
Table of Contents:
- Foreword / by Mary Jean Eisenhower
- Introduction
- Public opinion wins wars
- Pennsylvania Avenue meets Madison Avenue
- The presidential news conference
- A new kind of press secretary
- Breaking the glass ceiling
- The selling of America
- Conclusion.