Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014)

The proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014), held in Penang, Malaysia, gathers 57 refereed papers. They cover areas relating to various aspects of business management and reflect the conference's three main themes (management and marketing...

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Corporate Authors: AiCoBM (Conference) Penang, Malaysia)
Other Authors: AiCoBM (Conference), Pyeman, Jaafar,, Rashid, Wan Edura Wan,, Hanif, Azlina,, Tan, Peck Leong,, Mohamad, Syed Jamal Abdul Nasir Syed,, SpringerLink (Online service)
Format: eBook
Language: English
Published: Singapore : Springer, [2015]
Physical Description: 1 online resource (xii, 653 pages) : illustrations (some color)
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