Improving the user experience through practical data analytics gain meaningful insight and increase your bottom line /
This book shows you how to make UX design decisions based on data-not hunches. The authors recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual...
| Main Author: | Fritz, Mike, |
|---|---|
| Other Authors: | Berger, Paul D., 1943-, ScienceDirect (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Amsterdam ; Boston :
Morgan Kaufmann, an imprint of Elsevier,
©2015.
|
| Physical Description: |
1 online resource : illustrations. |
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |