Intellectual property management the role of technology-brands in the appropriation of technological innovation /

"The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with...

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Bibliographic Details
Main Author: Jennewein, Klaus
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Heidelberg ; New York : Physica-Verlag, ©2005.
Heidelberg ; New York : [2005]
Series:Contributions to management science.
Physical Description:
1 online resource (xviii, 404 pages) : illustrations.
Subjects:
Intellectual property.
Technological innovations -- Law and legislation.
Brand name products.
Intellectual capital -- Management.
Online Access:SpringerLink - Click here for access
Holdings details from CMU Electronic Access C502
Copy 1 CMU Electronic Access Available

Internet

SpringerLink - Click here for access

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