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Intellectual property management the role of technology-brands in the appropriation of technological innovation /
"The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with...
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Main Author: | |
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Corporate Author: | |
Format: | eBook |
Language: | English |
Published: |
Heidelberg ; New York :
Physica-Verlag,
©2005.
Heidelberg ; New York : [2005] |
Series: | Contributions to management science.
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Physical Description: |
1 online resource (xviii, 404 pages) : illustrations. |
Subjects: | |
Online Access: | SpringerLink - Click here for access |
Copy 1 | CMU Electronic Access | Available |
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