The pursuit of new product development the business development process /
Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must...
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| Main Author: |
Annacchino, Marc A. |
| Other Authors: |
ScienceDirect (Online service) |
| Format: |
eBook
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| Language: |
English
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| Published: |
Amsterdam ; Boston :
Butterworth-Heinemann,
[2007]
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| Physical Description: |
1 online resource (xii, 512 pages) : illustrations.
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| Subjects: |
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