Customer co-design a study in the mass customization industry /
Stefan R. Thallmaier's investigation enables mass customization businesses to better understand how co-design increases customers' value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and li...
| Main Author: | Thallmaier, Stefan R., |
|---|---|
| Other Authors: | SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden :
Springer Gabler,
[2014]
|
| Physical Description: |
1 online resource (xxi, 218 pages) : illustrations. |
| Series: |
Gabler research. Markets and organisations.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |