Promotional cultures the rise and spread of advertising, public relations, marketing and branding /
"In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our p...
| Main Author: | Davis, Aeron, |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, UK :
Polity,
2013.
|
| Physical Description: |
xi, 247 pages ; 23 cm. |
| Subjects: |
CMU Main Books 3rd Floor
| Location | Call Number: | Status |
|---|---|---|
| CMU Main Books 3rd Floor | P94.6 .D38 2013 |
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