Speaking of health assessing health communication strategies for diverse populations /
"Using case studies in the areas of diabetes, mammography, and mass communication campaigns, Speaking of Health examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. By suggesting creative strategies and gui...
| Main Author: | Institute of Medicine (U.S.). Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations. |
|---|---|
| Other Authors: | EBSCOhost. |
| Format: | eBook |
| Language: | English |
| Published: |
Washington, D.C. :
National Academies Press,
©2002.
Washington, D.C. : [2002] |
| Physical Description: |
1 online resource (xix, 356 pages) |
| Series: |
Online access: NCBI NCBI Bookshelf.
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| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |