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Total relationship marketing marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm /
Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing. A major contribution to marketing thought internationally, this new edition of Gummesson's seminal title...
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| Format: | eBook |
| Language: | English |
| Published: |
Oxford ; Boston :
Butterworth-Heinemann,
2002.
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| Edition: | 2nd ed. |
| Physical Description: |
1 online resource (xiii, 350 pages) : illustrations. |
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| Online Access: | EBSCOhost - Click here for access |
| Copy 1 | CMU Electronic Access | Online |
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