Relationship marketing for competitive advantage winning and keeping customers /

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Bibliographic Details
Corporate Author: Chartered Institute of Marketing
Other Authors: Payne, Adrian
Format: Government Document eBook
Language:English
Published: Oxford ; Boston : Butterworth-Heinemann, 1998.
Series:Marketing series (London, England). Professional development.
Physical Description:
1 online resource (x, 304 pages) : illustrations.
Subjects:
Customer relations.
Relationship marketing.
Consumer satisfaction.
Customer services.
Electronic books.
Online Access:EBSCOhost - Click here for access
Holdings details from CMU Electronic Access C502
Copy 1 CMU Electronic Access Online

Internet

EBSCOhost - Click here for access

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