The dynamics of persuasion
| Main Author: | Perloff, Richard M. |
|---|---|
| Other Authors: | EBSCOhost. |
| Format: | eBook |
| Language: | English |
| Published: |
Hillsdale, N.J. :
L. Erlbaum,
1993.
|
| Physical Description: |
1 online resource (xii, 411 pages) : illustrations. |
| Series: |
Communication textbook series. General communication theory and methodology.
|
| Subjects: |
Table of Contents:
- pt. 1. Foundations of Persuasion. 1. Introduction: A Case Study in Persuasion. 2. Defining and Measuring Attitudes. 3. Attitude Formation: Myths, Theories, and Evidence. 4. Attitudes and Behavior
- pt. II. Changing Attitudes and Behaviors. 5. Cognitive Processing Models of Persuasion. 6. "Who Says It": Source Factors in Persuasion. 7. Message Effects. 8. Channel and Receiver Factors. 9. Social Judgment Theory. 10. Cognitive Dissonance Theory
- pt. III. Communication Approaches. 11. Interpersonal Persuasion. 12. Information Campaigns.