Relationship marketing strategy and implementation /

Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advan...

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Bibliographic Details
Corporate Author: Chartered Institute of Marketing
Other Authors: Peck, Helen
Format: eBook
Language:English
Published: Oxford : Butterworth Heinemann, 1999.
Series:CIM professional.
Physical Description:
1 online resource (xiv, 509 pages) : illustrations.
Subjects:
Relationship marketing.
Electronic books.
Online Access:EBSCOhost - Click here for access
Holdings details from CMU Electronic Access C502
Copy 1 CMU Electronic Access Online

Internet

EBSCOhost - Click here for access

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