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Relationship marketing strategy and implementation /
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advan...
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Corporate Author: | |
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Other Authors: | |
Format: | eBook |
Language: | English |
Published: |
Oxford :
Butterworth Heinemann,
1999.
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Series: | CIM professional.
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Physical Description: |
1 online resource (xiv, 509 pages) : illustrations. |
Subjects: | |
Online Access: | EBSCOhost - Click here for access |
Copy 1 | CMU Electronic Access | Online |
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