When sparks fly igniting creativity in groups /

"Blending their backgrounds in business and psychology into a fresh perspective, Leonard and Swap sweep aside conventional thinking about creativity to show how managers can actively shape group processes to enhance creative output. They offer proven strategies based on a deep understanding of...

Full description

Main Author: Leonard-Barton, Dorothy.
Other Authors: Swap, Walter C., EBSCOhost.
Format: eBook
Language: English
Published: Boston, Mass. : Harvard Business School Press, [1999]
Physical Description: 1 online resource (x, 242 pages) : illustrations.
Subjects:

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