Brand communities for fast moving consumer goods an empirical study of members' behavior and the economic relevance for the marketer /
Annotation
| Main Author: | Meister, Sandra. |
|---|---|
| Other Authors: | SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden :
Springer Gabler,
©2012.
Wiesbaden : [2012] |
| Physical Description: |
1 online resource (xxiii, 292 pages) |
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |