Strategic retail management text and international cases /

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Joachim Zentes/Dirk Morschett/Hanna Schramm-Klein Strategic Retail Management Text and International Cases This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a...

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Bibliographic Details
Main Author: Zentes, Joachim
Corporate Author: SpringerLink (Online service)
Other Authors: Morschett, Dirk, Schramm-Klein, Hanna
Format: eBook
Language:English
Published: Wiesbaden : Gabler, ©2011.
Wiesbaden : [2011]
Edition:2nd ed.
Physical Description:
1 online resource (viii, 445 pages) : illustrations.
Subjects:
Retail trade -- Management.
Retail trade -- Management -- Case studies.
economie.
bedrijfswetenschap.
management science.
Management studies, Business Administration, Organizational Science (General)
Management, bedrijfskunde, organisatiekunde (algemeen)
Online Access:SpringerLink - Click here for access
Holdings details from CMU Electronic Access C502
Copy 1 CMU Electronic Access Available

Internet

SpringerLink - Click here for access

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