Remote service technology perception and its impact on customer-provider relationships an empirical exploratory study in a B-to-B-setting /

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Bibliographic Details
Main Author: Paluch, Stefanie
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, 2011.
Wiesbaden : 2011.
Edition:1. ed.
Series:Gabler research. Applied marketing science.
Physical Description:
1 online resource (xviii, 419 pages) : illustrations (some color).
Subjects:
Service industries -- Customer services.
Relationship marketing.
Industrial marketing.
economie.
bedrijfswetenschap.
management science.
Management studies, Business Administration, Organizational Science (General)
Management, bedrijfskunde, organisatiekunde (algemeen)
Online Access:SpringerLink - Click here for access
Contents:
  • 1. Introduction
  • 2. Conceptual Foundation of Remote Services
  • 3. Theoretical Framework
  • 4. Research Design
  • 5. Results of the Empirical Study
  • 6. Conclusion.

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