Effective strategy implementation conceptualizing firms' strategy implementation capabilities and assessing their impact on firm performance /
The strategies' performance outcomes. Drawing on organizational learning theory, she identifies the organizational abilities and processes that constitute a firm's Strategy Implementation Capability construct and shows empirically that the concept is very valuable in explaining how innovat...
| Main Author: | Huber, Adele J. |
|---|---|
| Other Authors: | SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden :
Gabler,
©2011.
Wiesbaden : [2011] |
| Physical Description: |
1 online resource (xx, 131 pages). |
| Series: |
Gabler Research. Schriften zum europäischen Management.
|
| Subjects: |
| Summary: |
The strategies' performance outcomes. Drawing on organizational learning theory, she identifies the organizational abilities and processes that constitute a firm's Strategy Implementation Capability construct and shows empirically that the concept is very valuable in explaining how innovative strategies translate into a firm's performance. |
|---|---|
| Item Description: |
Ph. D. University of Bern 2010. Includes bibliographical references. Foreword; Acknowledgements; Table of contents; List of figures; List of tables; List of abbreviations and symbols; Preface; References; Paper I Effective Brand Strategy Implementation: Review of Literature and Avenues for Future Research; Literature review; Brand strategy implementation characteristics; Determinants of brand strategy implementation; Outcomes of brand strategy implementation; Moderators; Conclusion; Conceptual framework and propositions; Implementation-related brand strategy formulation capabilities and the effectiveness of brand strategy implementation. Organizational learning capabilities as moderators of BSI effectivenessBrand strategy implementation capabilities and firm performance; Conclusion; References; Paper II The Strategy Implementation Capability (SIC) Scale: A Learning-Based Measure of How To Make Strategy Implementation Eff; Conceptualization of construct Strategy implementation as organizational learning; Strategy implementation capability; Scale development; Scale generation; Scale refinement; Scale validation; Scale reduction; Convergent and face validity of short SIC scales; Nomological validity of short SIC scales. Discussion and conclusionReferences; Appendix; Paper III How Innovative Marketing Strategies Translate into Firm Performance: The Key Role of Firms' Strategy Implementation Ca; Strategy implementation as organizational learning; Strategy implementation capabilities; Conceptual model and hypotheses; The traditional perspective: The strategy innovativeness-strategy strength-strategy implementation effectiveness-firm performance relationship; The mediating role of firms' strategy implementation capabilities. The communication perspective: The strategy innovativeness-strategy clarityimplementation effectiveness relationshipEffects of strategy implementation capability on strategy clarity; Strategy implementation capability as a moderator of the strategy innovativeness-strategy clarity-strategy implementation effect; Method Sample and data collection; Measures; Results Assessment of construct reliability and validity; Tests of the hypothesized relationships; Discussion; Limitations and future research; References; Appendix. The strategies' performance outcomes. Drawing on organizational learning theory, she identifies the organizational abilities and processes that constitute a firm's Strategy Implementation Capability construct and shows empirically that the concept is very valuable in explaining how innovative strategies translate into a firm's performance. |
| Physical Description: |
1 online resource (xx, 131 pages). |
| Bibliography: |
Includes bibliographical references. |
| ISBN: |
9783834965950 3834965952 3834927686 9783834927682 1283469650 9781283469654 |