The objects of affection semiotics and consumer culture /
"A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always s...
| Main Author: | Berger, Arthur Asa, 1933- |
|---|---|
| Other Authors: | Palgrave Connect (Online service) |
| Format: | Electronic |
| Language: | English |
| Published: |
New York :
Palgrave Macmillan,
2010.
|
| Physical Description: |
1 online resource (xiii, 198 pages) : illustrations. |
| Edition: | 1st ed. |
| Series: |
Semiotics and popular culture.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |