Strategic international management text and cases /
Strategic International Management" takes a global perspective and covers the major aspects of international business strategies. It introduces the complexity of international business based on the perspective of Multinational Corporations as inter-organisational and intra-organisational networ...
| Main Author: | Morschett, Dirk. |
|---|---|
| Other Authors: | Schramm-Klein, Hanna., Zentes, Joachim., SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden :
Gabler,
2010.
Wiesbaden : 2010. |
| Physical Description: |
1 online resource (ix, 470 pages) : illustrations. |
| Edition: | 2nd ed. |
| Subjects: |
Table of Contents:
- pt. 1. Introduction to strategic international management
- pt. 2. The external environment
- pt. 3. International coordination
- pt. 4. Foreign operation modes
- pt. 5. Selected value chain activities
- pt. 6. Selected international business functions.