The business of iPhone app development making and marketing apps that succeed /

The phenomenal success of the iPhone and the iPod touch has ushered in a "gold rush" for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales long...

Full description

Main Author: Wooldridge, Dave.
Other Authors: Schneider, Michael (Lawyer and software developer), SpringerLink (Online service)
Format: eBook
Language: English
Published: New York : Apress : Distributed to the Book trade worldwide by Springer-Verlag New York, ©2010.
New York : [2010]
Physical Description: 1 online resource (xiv, 393 pages) : illustrations.
Subjects:

CMU Electronic Access

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