Strategic sports event management

Main Author: Masterman, Guy.
Format: Book
Language: English
Published: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2009.
Physical Description: xxii, 354 pages : color illustrations, maps ; 25 cm.
Edition: 2nd ed.
Subjects:
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245 1 0 |a Strategic sports event management /  |c Guy Masterman. 
250 |a 2nd ed. 
264 1 |a Amsterdam ;  |a Boston ;  |a London :  |b Butterworth-Heinemann,  |c 2009. 
300 |a xxii, 354 pages :  |b color illustrations, maps ;  |c 25 cm. 
336 |a text  |b txt  |2 rdacontent. 
337 |a unmediated  |b n  |2 rdamedia. 
338 |a volume  |b nc  |2 rdacarrier. 
500 |a Previous ed.: Oxford : Elsevier Butterworth-Heinemann, 2004. 
504 |a Includes bibliographical references and index. 
505 0 |a 1. The sports event industry -- 2. Event organizations -- 3. The sports event planning process -- 4. Impacts and legacies -- 5. Financial planning and control -- 6. Event revenue maximization -- 7. The bidding process -- 8. Event implementation -- 9. Marketing planning and implementation -- 10. Innovative communications -- 11. Sports event sponsorship -- 12. Research and evaluation. 
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