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Health services marketing a practitioner's guide /
"This book explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas' step-by-step guide to developing a marketing plan and carryin...
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
New York, NY :
Springer,
©2008.
New York, NY : [2008] |
| Physical Description: |
1 online resource (xi, 160 pages) |
| Subjects: | |
| Online Access: | SpringerLink - Click here for access |
| Copy 1 | CMU Electronic Access | Available |
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