Storytelling branding in practice /
"As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And h...
| Uniform Title: | Storytelling. English |
|---|---|
| Main Author: | Fog, Klaus. |
| Other Authors: | Budtz, Christian., Yakaboylu, Baris., SpringerLink (Online service) |
| Format: | eBook |
| Language: | English Danish |
| Published: |
Berlin ; New York :
Springer,
2005.
Berlin ; New York : 2005. |
| Physical Description: |
1 online resource (238 pages) : illustrations. |
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |