Images, issues, and attacks television advertising by incumbents and challengers in presidential elections /
| Main Author: | Dover, E. D. 1946- |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lanham, MD :
Lexington Books,
[2006]
|
| Physical Description: |
179 pages ; 24 cm. |
| Series: |
Lexington studies in political communication.
|
| Subjects: |
Table of Contents:
- Introduction and general overview
- Elections with strong incumbents : 1984 and 1996
- Elections with weak incumbents : 1980 and 1992
- Elections with surrogate incumbents : 1988 and 2000
- The 2004 election : nomination campaigns
- The 2004 election : the Bush campaign
- The 2004 election : the Kerry campaign
- Summary and interpretations.